But what is the most efficient and cost effective way of implementing image optimization on a WordPress site?

Google has made it clear that image optimization matters, and fortunately have provided guidelines on best practices. If you’re experiencing a lag in website speed (and losing customers and money in the process), poorly optimized images may be the culprit. Is a lack of image optimization decimating your website speed? Statistically 1 in 2 visitors will abandon a site that takes more than 6 seconds to load, and most ecommerce shoppers expect load times of less than 3 seconds. In testing, it does seem comparable to the old version. In version 2.1 of the plugin, they added a new compression level, ‘Lossless’, which fixed the issues that some users were having with only the default ‘Smart’ setting available.

Jan 2023 Update: Imgify briefly removed the 3 different levels of image compression from their plugin, but recieved numerous complaints. Jul 2022 Imagify vs Smush vs Compress JPEG & PNG images by

Best free image optimizer wordpress